Storydoc's analytics dashboard provides comprehensive insights into how your audience interacts with your presentations. Track reader engagement, monitor performance metrics, and gain valuable data to optimize your content strategy.
Accessing Analytics
Navigate to the Analytics section in the left sidebar to access your presentation performance data. The analytics dashboard displays data for the last 30 days by default, but you can adjust this timeframe using the date filter at the top of the page.
Understanding Key Metrics
Audience Overview
The audience overview section provides four essential metrics:
Unique readers: The total number of individual people who viewed your presentations
Total sessions: The cumulative number of times your presentations were opened (one reader can create multiple sessions)
Engaged users: The percentage of readers who actively interacted with your content through clicks or other interactions
Average reading time: How long readers spend viewing your presentations on average
Engagement Funnel
The engagement funnel shows three critical stages of reader interaction:
Opened Story: Readers who initially accessed your presentation
Started scrolling: Readers who began engaging with your content
Completed reading: Readers who reached the end of your presentation
Device Breakdown
Monitor which devices your readers use to access your content. The pie chart displays the percentage split between desktop, mobile, and tablet usage, helping you optimize your presentations for the most common viewing methods.
Analyzing Reader Performance
Readers by Time
The timeline chart tracks reader activity over your selected date range. Each colored line represents a different presentation, allowing you to compare performance across multiple stories and identify trends in reader engagement.
Readers by Location
The geographic map and location list show where your readers are located worldwide. Click Show list to view detailed location data with reader counts for each region.
Note: Location data is estimated and may not be 100% accurate due to factors like VPN usage and other privacy tools.
Version Performance Analysis
The Versions section provides detailed analytics for each presentation version. You can sort by creation date and toggle Show unread to filter your view. Each version displays:
Total number of readers
Average reading time
Percentage of engaged users
Average reading progress
Creation date and owner
Individual Reader Sessions
Click on any version to expand and view individual reader sessions. When readers provide their contact information, you'll see their names, titles, and email addresses. For each session, you can review:
Session start time
Total reading time
Device used
Location
Whether they clicked any links
Reading progress percentage
Detailed Session Analysis
For deeper insights, click Session details next to any reader entry to access comprehensive session analytics.
Session Details Include:
Basic Information: Session start time, total reading time, device, and location
Reading Depth Funnel: Time spent on each slide with visual progress indicators
Actions Tracking: All interactions including button clicks, tab usage, and call-to-action engagement
For each reader session, you have two management options:
Delete session: Remove irrelevant sessions (such as your own test views) from the analytics
Session details: Access the comprehensive analysis described above
Using Filters and Export Options
Customize your analytics view using the filter options at the top of the dashboard:
Date range: Adjust the time period for your analysis
Folders: Filter by specific presentation folders
Stories: Focus on particular presentations
Versions: Analyze specific presentation versions
Location: Filter by geographic region
Owner: View analytics for presentations created by specific team members
Export your analytics data to CSV format using the Export CSV button for external analysis or reporting purposes.
Best Practices for Analytics
Regularly review engagement funnels to identify where readers drop off
Use reading time data to optimize presentation length
Monitor device usage to ensure your presentations are optimized for all platforms
Track location data to understand your geographic reach
Delete test sessions to maintain accurate analytics
Export data for comprehensive performance reporting
Analyze slide-by-slide engagement to identify which content sections are most effective
Use call-to-action click data to optimize your interactive elements